Amorim's Fatal Mistake? Challenging The Executives and the Unassailable Executive Class

Iturns out the manager could survive losing against lower-league opposition. Survive losing a crucial continental showpiece against a particularly poor Tottenham teams for many years. He withstood home defeats to domestic rivals, finishing 15th, an unwavering system, undermining some of the club’s most promising academy products, a poor winning percentage, labeling his team the worst in Manchester United history. Yet, there existed a single opponent with whom Ruben Amorim was not permitted to dance. If you challenge the sporting director, you had better succeed.

Regrettably, like many a top-flight defender in Blackburn’s championship 1994-95 season, Amorim came at the executive and appears to have failed. The most casual observer can see the paradoxical situation: a manager who frequently berated at his players for failing in individual battles succumbing when confronted by the white heat and animal charisma of a England's top division's most intimidating sporting directors.

And frankly, this whole bruising episode appears to portray Jason Wilcox in a different perspective. It may have been easy, based on his brief stint of experience with the Saints, to view him as little more than a functionary in the United exoskeleton: a man who owed his position as much to his close relationship with his former boss Omar Berrada rather than any verifiable talent. How mistaken everyone was. In brilliantly outmanoeuvring United’s feted manager, just as he bested the unfortunate a previous executive before him, Jason Wilcox has demonstrated as one of football's strategic masterminds: a tactical intellect that the club's mid-table rivals will now be rightly wary.

A Tactical Clash Over System & Philosophy

To illustrate, this was the director , after having been part of the leadership that hired the 3-4-3 fundamentalist Amorim originally, played a key role in trying to persuade him to abandon his favored 3-4-3. Naturally, these pleas were resisted. But perhaps such directives hold greater authority when issued from the mouth of a man the impeccable football pedigree he possesses, a veteran of international appearances and a role in a championship team decades past.

Perhaps in time he may be persuaded to explain his thought processes publicly. Perhaps at some point he might be asked regarding why the coach is walking away with full compensation, without any compensation reduction clause in place. But Jason Wilcox speaks rarely in public, for excellent reasons. The true intellectuals in football – individuals such as him – simply operate at a level exceeding our mundane comprehension. Were he to speak, most likely we would perceive would be ultrasonic blips and complex calculations. Desiring an explanation is not quite the same as being prepared to receive.

Sir Jim Ratcliffe allegedly proposed using the winger in a defensive role.
Sir Jim Ratcliffe has allegedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Photograph: Simon Stacpoole/Offside/Getty Images

An Ultimate Power In the Throne

But of course, by focusing our attention on the sporting director we overlook the true genius behind the modern United throne. Jason Wilcox is, after all, simply carrying out the directives of his superior Sir Jim Ratcliffe, who privately has made very clear his desire for a back four. According to reports, Ratcliffe has also suggested playing Bryan Mbeumo in a wing-back role. Ratcliffe is keen for the club to adopt data science and analytics. Per reports, in an executive meeting soon after his minority ownership, he declared that the team's approach to football “will be determined by this group”.

After all, Sir Jim is a specialist in these intricate footballing stuff, leveraging his background in petrochemicals and sailing. Above all he remains immensely wealthy, and as we all know, the wealthy are superior: more insightful, more wise, strategically brilliant, simply better. Who else would you trust to manage a strategic plan of cost-cutting, the building of a modern arena that looks similar to an abstract design, the acquisition of Benjamin Sesko?

The Modern Football Order: Directors Above Managers

This represents a shift that is becoming prevalent at the elite levels football. For decades, clubs foolishly delegated big footballing decisions to low-level employees such as coaches, talent spotters – even footballers. Perhaps it was once possible for an up-and-coming, visionary coach with a philosophy and drive to join a club and see their vision supported to fruition. But how many businesses have such individuals set up? What number of mass redundancies have they managed? Better by far to place genuine authority where it belongs: the leadership tier, the casually dressed executives, the individuals with the jaw-dropping professional resumes. It is wiser to determine the strategy in the boardroom and appoint someone who will adapt their offering to suit. If coaches were formerly chefs, they are now more like delivery personnel: not really responsible for the product, yet ultimately answerable if it arrives poorly or fails of the box.

Nowadays, their job is increasingly not about crafting the philosophy and more about selling it: the receptionist on the front desk, the public face of an organisation they can do little to influence. A coach at Chelsea takes a squad of literal children into Europe and wins domestic cups, and essentially gets sacked for speaking out. Wilfried Nancy finds his standing damaged while the people who hired him continue to make errors indefinitely.

The Modern Corporate Football: Accountability Only for the Coaches

And possibly on some microcosmic level this is simply neoliberalism at work: the elevation of a gilded elite who can never be wrong, whose choices are always sacrosanct, whose errors can invariably be sacked away without justification. Hire the system coach only to fire them for playing too much that system. Bring in the process guy and then discard them for requiring excessive time. And most importantly show gratitude; for your modest season ticket price rises, for your new player acquisitions, for the reality that the grownups – regardless of their expertise – remain in control.

Cindy Garrison
Cindy Garrison

A gaming technology analyst with over a decade of experience in slot machine design and regulatory compliance.